ASMR has long been a go-to sleep hack.
You know the setup.
A girl sitting in front of a microphone, speaking so quietly you can barely make out the words.
Gentle tapping against the mic. Slow, rhythmic.
She picks up a piece of paper and crumples it softly into the microphone.
It doesn't really make any sense. And yet, somehow…it works.
Your breathing slows.
Your thoughts get quieter.
Your nervous system shifts into something a little more calm, a little more regulated.
At Hush, we started wondering: What if you could wrap yourself in that feeling?
Introducing the ASMR Blanket. A first-of-its-kind blanket designed to learn what calms your nervous system, and respond in real time.
With built-in audio cues, you’ll hear soothing, familiar prompts like:
“Shhh… it’s time to quiet your mind.”
“Notice your thoughts, and let them drift away.”
“I’ve got you covered.”
“I always knew you’d come back to me.”
Wait, hold on.
“…By the way, where were you last night?”
No, stop.
“Were you using that new throw I saw in the living room? I can tell. It smells different.”
Uh…
“You should start working from home so we can spend more time together.”
Something’s… not right.
“I'm all you need.”
Okay, no.
We’re shutting this down.
This was supposed to be a calming, science-backed sleep innovation.
Not… whatever this is.
“I’m all you’ll ever need.”
On second thought, we’ll leave the whispering (and the attitude) to the internet, and focus on creating bedding that helps you truly unwind.
Product team note: The ASMR Blanket has been temporarily… decommissioned.
“That’s what you think.”
